All For MAC: See Caitlyn Jenner’s First Beauty Campaign

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Her first shot for M.A.C’s Viva Glam is here. M.A.C Cosmetics confirmed Caitlyn Jenner as a new face for its Viva Glam cosmetics line back in February. And now her first campaign shot is here!

Debuting on the brand’s Instagram page few days ago, the image shows Caitlyn—styled in a similar way to her Vanity Fair cover —applying the Forever Free lipstick she’s fronting (also, her eye shadow is on point). “I wanted a name that I use and which represents the [trans] community,” Caitlyn explained to M.A.C in an interview. “This is who I am: Finally Free.”

The lipstick is a “rosy nude” color, which Caitlyn explains is a “universal” color and an “everyday lipstick.” “To be honest, I want people to use it every day so they have to buy more,” she says. “I want to raise a lot of money. It’s very simple.”

And that money raised is for a great cause: Proceeds from all sales of the Forever Free lipstick will benefit M.A.C’s AIDS Fund Transgender Initiative.

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