ESTEE LAUDER Launches New Foundation Shades For African Skin

The beauty brand which was recently launched in Nigeria has introduced New Double Wear Stay-In-Place Makeup SPF10 specifically for Ethnic South African Women.

South Africa women have been looking for the perfect dark shade, some foundation tend to leave them gray, chalky and dry. Estee Lauder has finally created the perfect foundation formula and shade under the Double Wear franchise for South African Ethnic consumers- taking into consideration factors like climate environment and South Africa Ethnic women’s makeup routine.

Double Wear Stay-In-Place Makeup is a transfer resistant and oil free foundation that maintains the skin’s optimum moisture balance. And, of course Double Wear has ingredients like SPF10 to help protect skin from the element all day. This top selling foundation brand is adding 4 new liquid foundations and 5 new powders. The 15 hours of long-wear, flawless coverage is extraordinarily comfortable compared to other foundations.

The Double Wear has a wonderfully lightweight texture that glides on smoothly when applying without the ‘draggy’ feel like some other foundations. It dries down to natural, semi-matte finish with medium coverage that creates a perfect velvety canvas for makeup palette.

Double wear contains a rich technologically advanced ingredients to help keep skin protected and healthy looking.

Titanium Dioxide– A skin-friendly SPF 10 non-chemical sunscreen.

Vitamin E Acetate and BHT– Anti-oxidants that protects skin from environmentally triggered free radicals.

Emollient Skin Conditioner– This naturally derived ester helps keep skin soft and supple.

Humectants- Absorbs water from the atmosphere to help maintain the skin’s natural moisture balance.