lizabeth Arden, Inc., a global prestige beauty products company, launched its full range of skincare, and foundation products in Nigeria on the 21st of March 2015 at Talindo, Victoria Island. The company’s brand portfolio includes Elizabeth Arden skincare, color, and fragrance products; professional skincare line, Elizabeth Arden Rx; the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne. Elizabeth Arden is distributed in Nigeria by Inter African Marketing and the products are available exclusively at selected Montaigne Place outlets.
The media event, which took place in a warm and relaxed atmosphere, had editors, bloggers, writers, columnists, contributors and on-air personalities in attendance.
Guests at the event included: Alali Hart, Adesuwa Onyenokwe, Tewa Onasanya, Onah Nwachukwu, Latasha Ngwube, Noble Igwe, Funke Babs-Kufeji, Konye Nwabogor, Yemisi Odusanya (Sisi Yemmie), Eku Edewor, Ono Bello, Anthonia Soares, Jennifer Obiuwevbi, Elizabeth Awoliyi, Akudo Agbengowe, Tokyo James, Godson Ukaegbu, Ozinna Anumudu, Denola Adepetun, Zainab Balogun, Ezinne Alfa, Yoanna ‘Pepper’ Okwesa, Vivianne Chidueme, Stella-Marris Ikelionwu, Titi Oyinsan, Adekelu Ajadi, Oluwayemisi Seriki Dada, Omobola Bolaji, Adeola Adebiyi and many more.
Adeola Ariyo, the Brand Ambassador for Elizabeth Arden in Africa, gave a brilliant speech about the history of the brand and expressed her excitement about its entry into the Nigerian market. “When I heard that Nigeria was one of the African countries Elizabeth Arden was expanding in, I got very excited” she remarked.
“Not only is NIGERIA my home country, and therefore very close to my heart, but it is also a country where women are empowered and driven. And these are values that are core to the Elizabeth Arden brand” she adds.
The media guests were given a presentation on Elizabeth Arden’s skincare range which includes product lines for every need: PREVAGE® (Environmental Protection), Ceramide (Youth Restoring), Skin Illuminating (Skin Brightening Solutions), Visible Difference (Healthy Skin Essentials) and the Eight Hour (Miracle Moisturizers).
The extensive selection of Elizabeth Arden foundation ranges and shades was also revealed, with the opportunity to sample the products.
Corne Nel, Managing Director of Elizabeth Arden in Africa remarks: “At Elizabeth Arden we are committed to our brand’s founding principle that “To be beautiful is the birthright of every woman” and we are excited to invite Nigerian consumers to experience the full Elizabeth Arden offering”.