Gisele Bundchen has been unveiled as the new face of Chanel No. 5 perfume. The Brazilian supermodel will take over from Hollywood movie star Brad Pitt to front the iconic brand’s new campaign. The mother of two has reportedly been filming the advert with famous director Baz Luhrmann in Sagaponack, New York state. Gisele was chosen as the face thanks to her “natural beauty and modern femininity.”
Aside from Brad, who was the face of the brand in 2012, previous ambassadors for the brand include Nicole Kidman, Vanessa Paradis, Catherine Deneueve and Audrey Tatou. Baz is already familiar with the brand’s fragrance, having shot Nicole’s campaign.
We have no doubt that this latest collaboration will be as exciting as the last!
The upcoming campaign will be directed by Moulin Rouge‘s Baz Luhrmann, and is rumored to already be in production, according to Women’s Wear Daily. The website reported that the shoot will take place in the posh backdrops of the Hamptons and New York City, and that the commercial will air at the end of this year.