Rita Ora for DKNY My NY Fragrance!

DONNA KARAN’s new DKNY fragrance, My NY, is inspired by the people of New York, but that didn’t stop the designer from choosing Kosovo-born, UK-raised Rita Ora as the scent’s face.

“If Rita can’t sell it, I don’t know who can,” she said of the singer, who splits her time between London and New York. “I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel – energy. And I find her ageless. She’s like this Energizer Bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.”

Fortunately, Ora is equally as fond of Karan, who she has worked with previously on DKNY ready-to-wear campaigns. The brand’s collaboration with her good friend Cara Delevingne on a capsule fashion collection was also announced this week.

“Donna’s a very powerful and confident woman,” Ora told WWD. “She comes across as very strong, and that’s what I love about her line. It’s a very confident, energetic line and it’s about women who speak their minds. The fragrance celebrates New York City, which is unlike anywhere else in the world. I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.”

Housed in a heart-shaped bottle with a skyline-inspired cap, the scent has top notes of raspberries, galbanum and pink pepper, a heart of Egyptian jasmine, freesia and orris root, and a drydown of patchouli, vanilla absolute, musk and ambergris.

The fragrance will launch in Britain this August, with television and print advertising – shot in Times Square, naturally – and a dedicated microsite.